Maverick Apartment Homes

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Art Direction: Cynthia Ramirez
Design Group: Red Kor Design
Role: Lead Graphic Designer

 

Overview

Maverick Apartment Homes is a revitalized residential building located in the heart of downtown San Antonio, Texas. Following a major renovation, the property management team sought a complete visual rebrand to reflect the updated interiors, amenities, and urban appeal. I led the design initiative under Red Kor Design, overseeing the visual transformation across logo identity, marketing brochures, and a high-visibility window display campaign.

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Problem

With a saturated downtown housing market, Maverick Apartment Homes needed to stand out as a modern yet warm space that would attract young professionals, creatives, and small families. The brand had to reflect both the historical charm of the building and its modern updates, conveying a sense of cozy sophistication while remaining accessible to a diverse rental demographic.

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Problem statement

How might we create a cohesive brand identity that visually communicates the renewed spirit of Maverick Apartment Homes while appealing to downtown renters looking for comfort, style, and urban convenience?​

 

Objectives

• Develop a refreshed brand identity (logo, color palette, typography) that reflects the building's renovations.

• Create visually engaging brochures that highlight amenities, floor plans, and community values.

• Design window display panels that blend the charm of downtown San Antonio with the apartment lifestyle.

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Research & Strategy

• User Personas: We crafted personas for three primary renter types—young professionals relocating for work, downtown creatives, and empty-nesters seeking walkable urban living. These personas helped inform tone, style, and imagery.

• Contextual Research: We examined architectural elements of the building and the surrounding cityscape to guide the branding process. In parallel, we studied competitor properties to identify gaps and opportunities in visual positioning.

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Design Execution

• Logo: The new identity uses a modern serif typeface paired with subtle geometric elements to reflect the building’s architectural lines. The warm, earthy palette evokes comfort and southern charm while maintaining sophistication.

• Brochures: We used lifestyle imagery, floor plans, and storytelling to convey the day-to-day experience of living at Maverick. Design elements remained cohesive with the logo identity for brand unity.

• Window Displays: Oversized panels featuring imagery of downtown San Antonio and aspirational renter lifestyle moments were installed on street-facing windows. These acted as both a passive marketing tool and an active visual engagement piece for foot traffic.

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Results

• Brand Alignment: The new visual identity successfully communicated the welcoming and stylish nature of the apartments.

• Community Engagement: The window displays became a visual landmark in the neighborhood and drew increased foot traffic into the leasing office.

• Client Satisfaction: The Maverick management team was highly pleased with the results, reporting a noticeable increase in walk-ins and renter inquiries shortly after installation.