Design Thinking Process
Using a human-centered approach to each project has helped me understand the users needs by naturally using empathy. I'm able to understand the problem by conducting various activities and methodologies that help with creating a useful and efficient user experience. By testing my prototypes I can get a different perspective from the users. When using design thinking I often find myself repeating the process over, or even using some of them simultaneously until I am able to launch my prototype to the next phase of development.
Empathize
Define
Ideation
Prototype
User Testing
Implement
Empathize
Understand the users and the problem.
What I can do.
Contextual research, customer journey maps, empathy maps, generative research, service blueprint, stakeholder interviews, and personas.
Define
Defining who you are solving the problem for.
What I can do.
Ideation workshops with clients, idea prioritization grid, user interviews, synthesizing data, crafting insights, defining pain points and generating a research matrix.
Ideation
Using design, how can we solve the problem?
What I can do.
Brainstorming sessions, comparative research, information architecture, sketches, and storyboarding.
Prototype
Visually create a working solution.
What I can do.
Lo-Fidelilty wireframes, high-fidelity clickable prototypes.
User Testing
Does the user understand the solution? Do we need to go back and repeat the process?
What I can do.
Usability testing, A/B testing, tree testing, and surveys.
Implement
Launch your solution.
What I can do.
High-fidelity spec prototypes to hand off to the development team.