Design Thinking Process
I take a human-centered approach to every project, using empathy to deeply understand user needs. Through a variety of research activities and design methodologies, I uncover key insights that guide the creation of useful and efficient user experiences. Prototype testing allows me to gain valuable user perspectives, helping to refine solutions. I often revisit and iterate through the design thinking process—sometimes simultaneously—until the prototype is ready to move into the next phase of development.
Empathize
Define
Ideation
Prototype
User Testing
Implement
Empathize
Understand the users and the problem.
What I can do.
Contextual research, customer journey maps, empathy maps, generative research, service blueprint, stakeholder interviews, and personas.
Define
Defining who you are solving the problem for.
What I can do.
Ideation workshops with clients, idea prioritization grid, user interviews, synthesizing data, crafting insights, defining pain points and generating a research matrix.
Ideation
Using design, how can we solve the problem?
What I can do.
Brainstorming sessions, comparative research, information architecture, sketches, and storyboarding.
Prototype
Visually create a working solution.
What I can do.
Lo-Fidelilty wireframes, high-fidelity clickable prototypes.
User Testing
Does the user understand the solution? Do we need to go back and repeat the process?
What I can do.
Usability testing, A/B testing, tree testing, and surveys.
Implement
Launch your solution.
What I can do.
High-fidelity spec prototypes to hand off to the development team.